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Monthly Archives: August 2011

TechWeek Chicago 2011 Reflections

Posted on August 8, 2011

TechWeek 2011 Chicago Merchandise MartTomorrow I’ll be doing my “BarbWired” report for Chicagonistalive, a live internet show. We’ll be broadcasting online at 2:00pm cst from Willis Tower Skydeck, at 103 stories up [updated location]. TechWeek Chicago is my feature story.

As a #TeckWk VIP, I got complimentary admission thanks to a Klout perk. Disclosure: http://cmp.ly/2/va. Although TechWeek events and sessions spanned several days, due to speaking engagements and other commitments, I only attended the opening party and most of day one.

So, if you’re looking for complete coverage, this isn’t it.

My goal, here, is to give you a sense of the depth and diversity of topics – all with a light touch.

Did you go to TechWeek? Please share your comments or links to your coverage so we can exchange ideas.

Read More…

2 Comments - Posted in Conferences, Events Tagged with: , , ,

Let’s Talk Mobile Apps – Do You Need One?

Posted on August 8, 2011

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So while were on vacation the Wired PR Works iPhone app got named to a list of 44 useful mobile apps for social media marketers.*

Thanks so much to Social Media Explorer contributor Debbie Hemley for the mention. This is a great list and one well worth checking out.

How flattering and unexpected! Especially considering that there is only one other PR app on the list. It’s as exciting as when the Wired PR Works iPhone app appeared on cnet.com.

Because this app is 18 months old, I took this honor as a challenge to upgrade my app with more features. After all, the existing app is a blog and twitter RSS feed. Certainly, there is more one can do, no? Yes!

Now, let’s talk mobile apps – do you have one or do you need one? Read More…

0 Comments - Posted in Apps, PR, Social Media

Shiny Object Syndrome – Do You Have it?

Posted on August 1, 2011

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Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden.

Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and roses.

As ultimate show stoppers, shiny objects can divert us from our path and draw us in. Social Media Land is a Shiny Object Syndrome paradise. New apps, new networks, new connections all distract from the foundation that needs tending.

With a steady stream of new, new, new!!!! it’s easy to get diverted from what works. How do deal with Shiny Object Syndrome?

0 Comments - Posted in Blogging, PR, Social Media Tagged with: ,