You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – will you let me know what I’m missing?
Monthly Archives: April 2011
How to Succeed in Business Play LinkedIn The Company Way
Why yes, that would be my name on the same page as the Wall Street Journal. Thanks so much to Marla Tabaka, a fantastic success coach for women entrepreneurs who writes The Successful Soloist column for inc.com, I got assigned to write How to Launch a LinkedIn Company Page. On Marla’s blog, this quick how-to guide has over 380 tweets to date.
In addition to inc.com, wsj.com, firebellymarketing.com and forbes.com, How to Launch a Stellar LinkedIn Page in 30 Minutes also appeared on BusinessInsider.com where it has 92 shares on LinkedIn and 81 tweets. While this guide is written for solopreneurs, many of the basic principles apply to companies and organizations of all sizes. Is your company’s page on LinkedIn? Read More…
Best Branding Practices in Higher Education Digital Communication 3Dedu
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu hashtag. What would you add?
Hijacker Awareness Alert for Brands and Creative Work
The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered that it’s happened again. Can people really be that clueless? After dashing off a quick email with links to the sites to a few peers and getting their advice, I’m coming out with a warning: take it down or I’m coming after you. And, I’m also telling you how we can work together. Here’s why . . .



