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Monthly Archives: October 2010

LinkedIn Midwest Entrepreneur Forum Speaker

Posted on October 25, 2010


When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site.

Does your group need a LinkedIn workshop, social media or wired branding speaker? For more information about Barbara Rozgonyi and to check her speaking availability, email corywestmedia @gmail.com of call630.207.7530.

Event Title: How to Leverage a LinkedIn Network into Dynamic Business Connect
Start Date/Time: 10/26/2010 – 7:00 PM
End Date/Time: 10/26/2010 – 9:00 PM
Location: Daniel L. & Ada F. Rice Campus of Illinois
Institute of Technology 201 East Loop Road, Wheaton IL

Cost: Free to members, $20.00 for non-members (reservations are not
required) IIT Students with valid student ID Free. Students from other
Universities with a valid student ID $5.00 Register on line
www.MidwestEntrepreneursForum.Org/CalendarEvents.aspx you will need to
select either Chicago or Wheaton

You can pay by credit card on line or you can pay at the door with cash,
check, or credit card.

Daniel L. & Ada F. Rice Campus of Illinois
Institute of Technology 201 East Loop Road, Wheaton IL (directions below)

Time: 7:00 to 9:00 p.m.
Date: Tuesday October 26, 2010

In an ongoing effort to provide our members with the tools they need to
successfully develop their businesses, we are presenting another educational
presentation, entitled: How to Leverage a LinkedIn Network into Dynamic
Business Connections.

Looking for ways to ramp up your company’s presence on LinkedIn?

Is your LinkedIn account mostly sitting idle?

Do you want to increase your network, boost your productivity and develop
your book of business by getting familiar with LinkedIn and using this in
your everyday interactions with colleagues and clients?

If you are an executive, business leader, entrepreneur, consultant or
business coach who wants to ensure that you leverage your personal
professional profile on LinkedIn then you won’t want to miss this program.

This program will give you actions you can take to start to differentiate
your online presence, manage your reputation online and attract more
business leads through LinkedIn and is especially useful for any business
leader who wants to ensure that they leverage LinkedIn (working with even
the free subscription) to win new business and use it as a relationship
marketing tool to keep in touch with past clients.

Tonight Barbara Rozgonyi will explain how small and mid-sized businesses can
quickly and easily get started on LinkedIn, as well as provides advanced
tips and techniques for using LinkedIn to grow and improve your business.

In conclusion, while LinkedIn isn’t the largest social network, it is the
network with the
most business-focused members and mission. It arguably is the best social
network to freely market your company; however, it does require some work on
your end to ensure that you’re leveraging the right techniques.

Biography

A digital communications strategist, Barbara Rozgonyi wires branding,
marketing, social media and public relationstogether to build businesses,
engage customers and connect communities. Founder of CoryWest Media, LLC
and Social Media Club’s Chicago chapter, Barbara shares her enthusiasm and expertise online at www.wiredPRworks.com.

About The Midwest Entrepreneurs Forum

The Midwest Entrepreneurs’ Forum (MEF) promotes and strengthens the process
of starting and growing companies by providing services, which educate and
inform entrepreneurs. MEF meets the second Monday of March, April,October
and November at the Downtown Campus of the Illinois Institute of Technology,
565 W. Adams Street, Chicago, from 6 p.m. to 8 p.m. A suburban meeting is
held the last Tuesday of each month (except July and August) from 7 p.m. to
9 p.m. at the Daniel L. and Ada F. Rice Campus of the Illinois Institute
of Technology, 201 East Loop Road, Wheaton, IL (directions listed). Each MEF
meeting normally features a case presentation/panel discussion that
spotlights a single company in a critical stage of development. We also
feature speakers that bring timely knowledge of current solutions that may
make a difference in how you run your business.

MEF membership is $60 per year or $20.00 to attend a single meeting to see
if membership is something you think would benefit you. If you decide you
want to become a member bring your receipt for $20.00 within 30 days to the
next meeting and you will only be required to pay an additional $40.00 to
become a member for the year. Year is from your payment to the next year.
Students with a valid ID pay $5.00. IIT students with a valid id get in
free.

Directions

The campus is just North of Butterfield Road (Rt 56) and a half-mile East of
Naperville Road. From the East you can take the East-West toll Road (I-88)
West to the Naperville Road exit. Go North on Freedom Drive to Warrenville
Road at the stop light which is Warrenville Road turn Right (East). At the
first stop light which is Naperville Road turn Left (North) Turn Right
(East) on Butterfield Road (Rt 56) Turn left [North] at East Loop Road, the
first stoplight on Butterfield Road. The IIT building is a short distance
ahead on your right.

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Group PR = Product Reviews

Posted on October 24, 2010


What kind of camera do you recommend for public relations and event photography?

That’s a frequently asked question I get from readers, clients and people at events.

In August, I upgraded from a higher-end point and shoot with a flip-out screen to a DSLR I purchased at Sears Electronics. Both cameras take video. Both attract attention as a serious camera and both require a minute or so of instruction before an image can be snapped by someone else. The DSLR is light, but large and is sensitive. Sometimes pictures don’t take. Sometimes they’re blurry. Foolproof is not a word you would use to describe either camera.

Although I’ve considered getting a compact camera, I’m the kind of person who doesn’t mind carrying around larger gadgets. For example the case for my iPhone is protective and bulky. It looks too big to be an iPhone, but too small to be an Android. Still, being able to slip a camera into a purse or a pocket has appeal – that’s where my iPhone comes in. Until now.

Thanks to Daniel Honigman, Samsung and Sears Electronics for inviting me to test out the new Samsung ST600 on a photo walk in drizzly downtown Chicago last weekend.

Full disclosure: Sears Electronics and Samsung gave each of the test photographers, all Chicago bloggers or photographers, a camera to keep. We also got coffee, donuts, a gift card [value to be determined] and reimbursements for parking payments. There was no requirement to post or review the camera in exchange for participating in the group review. I liked the concept and the camera and decided to share this experience via WiredPRWorks.com and TheSocialLens.com.

What intrigued me about this review opportunity was the group concept. We gathered at Sears’ State Street store in the electronics department and then walked out and around State Street, snapping away. [Disclosure: I am a former Sears contractor and managed the installation of Sears’ intranet in 1998 – among other projects.]

When the weather turned drizzly, we strolled through Block 37, a new shopping mall for many of us that invited discovery. At a pastry shop, the employees complimented me on the camera and wanted to know where to buy it. After riding up and down escalators and photographing an art exhibit, we walked back to Sears Electronics for a group video review. I’m looking forward to seeing how it turned out.

Group Testing as a Public Relations Project

How can use this concept in your business?

Consumers who are looking for a variety of opinions will enjoy group video reviews. Getting a range of perspectives is appealing, informative and can be entertaining. From the moment the cameras came out of the boxes, each tester took their own approach to usability. Just watching how people unwrap and discover how to use products is fascinating and can help companies understand how the relationship with the product unfolds.

One tester checked out the jump picture setting before we left the store. Another discovered the fish-eye filter. Although this camera is very intuitive, it helped to be in a group and compare how the camera worked for each of us. Everyone loved the dual LCD screens – how cool to have a screen on the front and the back!

Watching the other photographers find images was inspiring – I can’t wait to see their albums. Here’s my Samsung ST600 photo walk album. All images are as is, with no cropping or editing. Uploading the images was super fast compared to my other cameras.

After the photo walk, I slid the camera into a pocket in my backpack and drove off to a conference. This time, when I handed my camera over to someone to take a picture with a friend, I told the photographer to press a button and that was it. Wow! How easy.

A teenager at the conference saw the camera and asked if she could test it out. Guess what she wants for Christmas? samsungdualview“>Check the Samsung ST600 at Sears Electronics online.

Samsung ST600
Pros
Ultra portable, full-featured, high megapixels, includes HD video, dual LDC screens, easy to use, fast data transfer, dual screen = definite cool factor

Cons
May be too small for some

Overall
Great back up camera for pros who want to travel light and perfect for those who want a full-featured digital point and shoot with video camera at an attractive price point, around $300.

Product Review Policy
Have a product or a service that you’d like to submit for review on Wired PR Works? Email corywestmedia @gmail.com or call/text 630.207.7530. All reviews must be relevant to entrepreneurs, PR or marketing. Products and services selected for reviews will be subject to our full disclosure policy. Prefer to advertise? Contact us at corywestmedia @gmail.com or call/text 630.207.7530.

Here are the camera’s specifications. . . .

General:
Available Body Colors: Black, gold, hot pink, purple
Depth: 0.8 in
Height: 2.4 in
Product Type: Digital camera – compact
Weight: 5.2 oz
Width: 4.1 in
Other Features:
Auto power off: Yes
Shockproof: No
Weatherproof: No
Image Recording & Storage:
Image File Format Type: JPEG
Media Type: Internal Memory, Micro SD, Micro SDHC
Storage Type: Digital, internal memory, Micro SD, Micro SDHC cards
Flash Enhancements:
Fill-In Flash: Yes
Flash Off: Yes
Red Eye Reduction: Yes
Inputs, A/V:
Microphone Built-in: Yes
Main Features:
Color Support: Color
Digital Video Format: H.264
Digital Zoom: 5 x
Effective Sensor Resolution: 14,200,000 pixels
Exposure Metering: Multi-segment, center-weighted, spot
Exposure Modes: Program, automatic
Face Detection: Yes
Image Stabilizer: Optical
Light Sensitivity: ISO 100, ISO 800, ISO 400, ISO 200, ISO 80, ISO 1600, ISO 3200, ISO auto
Max Shutter Speed: 1/2000 sec
Min Shutter Speed: 8 sec
Optical Sensor Size: 1/2.33
Optical Sensor Type: CCD
Resolution: 14.2 Megapixel
Shooting Modes: Frame movie mode
Shooting Programs: Landscape, portrait mode, night mode, action, macro, back light, night portrait, natural green, children, blue sky, fireworks, sunset, backlight portrait, dawn, tripod, white, macro text, snow, macro portrait, couples portrait, beauty shot, macro colo
Special Effects: Soft, Cool, Negative, Vivid, Custom Effect, Fisheye, Sketch, Miniature, Normal, Calm, Classic, Forest, Retro, Vignetting, DeFog
Still Image Format: JPEG
Total Pixels: 14,400,000 pixels
Video Capture: H.264 – 1280 x 720 – 30 fps
H.264 – 1280 x 720 – 15 fps
H.264 – 640 x 480 – 30 fps
H.264 – 640 x 480 – 15 fps
H.264 – 320 x 240 – 30 fps
H.264 – 320 x 240 – 15 fps
White Balance: Custom, automatic, presets
White Balance Presets: Cloudy, tungsten light, daylight, fluorescent light (daylight), fluorescent light (warm white)
Shoot Mode:
Continuous shooting mode: No
Landscape mode: Yes
Macro Mode: 2 in. to 31- 1/2 in.
Smart Camera Mode: Yes
Picture Options:
Date Imprint: Yes
Panorama: No
Controls, Overall:
Primary Location: Top & back
Primary Type: Buttons & touchscreen
Focus, Framing & Exposure:
Exposure: Automatic
Face Detection: Yes
Focus: Automatic
Focusing Type: Automatic
Focusing Type: Auto
LCD Display: Yes
Maximum Shutter Speed: 1/2000 sec.
Minimum Focus Range: 31- 1/2 in.
Preview LCD Monitor Size: 3.5 in.
Shutter Speed: 1/8 – 1/2000 sec.
Shutter Speed Override: No
Shutter Type: Automatic
Smile Detection: No
Viewfinder Type: None, uses LCD screen
Lens:
Aperture Opening: f3.5 – 5.9
Aperture Override: No
Focal Length Min – Max: 27 – 135mm
Magnification, Optical Zoom: None
Type (per Focal Length): Wide angle (35 mm or less)
Wide Angle (Min.Focal Length): 27mm
Zoom Type: Digital
Outputs, A/V:
Video Output: Yes
Dimensions:
Depth: 4/5 in.
Height: 2-3/10 in.
Width: 4-1/10 in.
Included with Item:
AC Cord: Yes
Compatibility Requirements:
PC/Windows Compatibility: Yes
Digital Features:
Amount Of Memory With Camera: 30 MB
Audio-Video Output Jacks: Yes
Battery Remaining Indicator: Yes
Bundled Software: IntelliStudio 2.0
Can Protect/Delete: Yes
Direct Printing Options: Pictbridge and DPOF
HD Video Capture: Yes
Image Stabilization: Yes
Index Playback: Yes
Movie Capability: MPEG4
Picture Effects Modes: 16 modes
Slide Show Mode: Yes
Connectivity, Interfaces & Ports:
Primary Interface: USB 2.0/Cards/PictBridge
USB 2.0 Compatible: Yes
Product Overview:
Camera Format Type: Digital
Color: Black
Features: Touch screen LCD,HD image capture,Image stabilization,Red eye reduction,Movie mode
General Warranty: 1 year parts and labor
Item Weight: .327lb
LCD Screen Size: 3 in. or more
Megapixels: 14 megapixels or more
Number of Megapixels: 14.2
Optical Zoom: Non zoom
Type: Rechargeable battery
Type: Digital
Viewfinder Type: LCD
Weight: 11.9 oz. or less
Image Capture:
Image Sensor Size: 1/2.33 in. CCD
Image Sensor Type: CCD (charge-coupled device)
Method: Image sensor
Sensor Max. Pixel Count – Effective: 14.2 million
Speed (Sensitivity): Auto. ISO 80, 100, 200, 400, 800, 1600, 3200
Speed Sensitivity (Max.ISO): 3200
Memory / Storage:
Image Storage: JPEG 4320 x 3240
JPEG 4000 x 3000
JPEG 3264 x 2448
JPEG 2560 x 1920
JPEG 2048 x 1536
JPEG 1024 x 768
Supported Flash Memory: microSD Card, microSDHC Card
Camera Flash:
Camera Flash: Built-in flash
Effective Flash Range: 1 ft – 11 ft
Flash Modes: Fill-in mode, slow synchro, auto mode, flash OFF mode, red-eye reduction
Red Eye Reduction: Yes
Flash:
Flash Type: Built-in
Operating Mode(s): Automatic
Color:
Overall Color: Black
Lens System:
Auto Focus: TTL contrast detection
Features: Built-in lens shield
Focal Length: 4.9 mm – 24.5 mm
Focal Length Equivalent to 35mm Camera: 27 – 135mm
Focus Adjustment: Automatic
Lens Aperture: F/3.5-5.9
Lens Manufacturer: Schneider-Kreuznach
Macro Focus Range: 2 in
Min Focus Range: 31.5 in
Optical Zoom: 5 x
Type: Zoom lens – 4.9 mm – 24.5 mm – f/3.5-5.9
Zoom Adjustment: Motorized drive
Batteries:
Alkaline Battery Compatible: No
Cell Type: Lithium-ion
Class or Size: 720 mAh
Number Included: 1
Number Required: 1
Voltage: 3.7
Additional Features:
Additional Features: Audio recording, direct print, USB 2.0 compatibility, touch-screen control, built-in speaker, date/time stamp, DPOF support, sharpness control, digital image rotation, camera orientation detection, PictBridge support, cropping an image, resizing an im
Self Timer: Yes
Self Timer Delay: 10 sec, 2 sec
Display:
Display Form Factor: Built-in
Display Format: 1,152,000 pixels
Type: LCD display – TFT active matrix – 3.5 – color
Microphone:
Microphone Operation Mode: Mono
Type: Microphone – built-in
Connections:
Connector Type: 1 x composite video/audio output
1 x USB
1 x DC power input
1 x HDMI output
Expansion Slot(s): 1 x microSD
Software:
Software: Drivers & Utilities
System Requirements for PC Connection:
Operating System Support: MS Windows XP, MS Windows 7, MS Windows Vista
Peripheral Devices: USB port, CD-ROM drive
Miscellaneous:
Included Accessories: Wrist strap
Power:
Power Device: Power adapter – external
Battery:
Supported Battery: Samsung SLB-07
Supported Battery Details: 1 x Li-ion rechargeable battery – 760 mAh ( included )

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BWE10 Mari Smith Branding You into a Profitable Social Media Business

Posted on October 21, 2010

What a treat to see Mari at BlogWorld Expo in Las Vegas! Mari Smith and I are both contributing authors in the book “Success Secrets of the Social Media Marketing Superstars.” Mari is a true social media leader and it’s always an honor for me to attend her sessions as well as talk to her about what she’s working on and what’s next.

Here are my notes from this, lightly edited and not verified with the speakers for accuracy. If you attended this session, please add your comments and insights. Read more BlogWorld Expo BWE10 coverage.

Mari Smith The Brand of You: How to Build a Profitable Social Media Based Business slides

Personality- Based Brand Factors

Your Influence Factor
Do people listen to you?
Can you move people to action?

Your Engagement Factor
Numbers: quantity vs. engaged?
Better to have 100 highly engaged followers, quality not quantity, but when you focus on quality, the quantity come.

Your reach factor
Grow your platform organically, over time.

Your demand factor
Expert interviews, reviews, beta tests.

Your Known Factor
Other influencers refer you – who knows you?

Examples of personality-based brands
@ScottMonty [Ford]
@FrankEliason
@Scobleizer
@CharleneLi
@Jowyang
@BrianSolis

Brand vs. branding

Brand = experience your customers have

Branding = what you do to have people become aware of your brand

When people come into contact with Mari’s brand, she wants them to have a smile on their face.

When I saw Mari at BlogWorld, she immediately stuck bling on my badge – how fun, cool and memorable!

How do you want your costumers to FEEL before, during and after interacting with you/your brand?


Resources Mari Smith Mentioned in her Presentation

Book: World Famous
How to Give Your Business a Kick-Ass Brand Identity

Application: VPYPE Live Broadcasting on Facebook


Book: Susan Jeffers Feel the Fear and Do It Anyway

Slideshare: The Brand of You: How to Monetize Your Personality Using Social Media by Mari Smith

The Brand of You: How To Monetize Your Personality Using Social Media – by Mari Smith
View more presentations from Mari Smith.

Disclosure: Thanks to BlogWorld New Media Expo for granting me a media pass that covered my registration.

2 Comments - Posted in Branding, PR Tagged with:

BWE10 Keynote with Brian Solis and Mark Burnett

Posted on October 15, 2010

Convergence of Media and the Future of Unscripted Drama on the Web

Sitting in on a Brian Solis BlogWorld keynote is always a conference highlight.

At BWE10, Brian interviewed Mark Burnett, a TV and film producer whose IMDB page reads like a most-watched program list. Watching Mark’s clips was entertaining; you’ll see a few of them here, too.

After I published this poist, I found the convergence of media and the future of unscripted drama on the web keynote video.


Here are my notes, lightly edited and not verified with the speakers for accuracy. If you attended this session, please add your comments and insights or if you’re a Survivor fan, tell us about your most memorable Survivor social media moment. Also, please let me know what I missed. In our section the sound was a bit fuzzy in the early part of this session. And, check out John Chow’s coverage of the Brian Solis and Mark Burnett keynote.

Brian: Social media is an unscripted reality show. How do you see storytelling as being an important part of what we do?

Mark: My job is to take images and sound make stories that represent core values.
How are you going eliminate people every week? Survivor – each week you have death and birth, all the ancient things and s

Orange is a warm nice color, blue is a cold, death color
Now that one person is eliminated, the group dynamic will never be the same.

The person that comes alive on the screen in social media is the person that breaks through.

Casting and choosing who will be in the content is so critical.

Brain: Can anyone predict what will make a good story?

The unpredictable nature is a greater driver. One of your favorite characters could be eliminated. Survivor took unpredictability and turned it into a positive.

Survivor – he believed that the book Lord of the Fires [this may not be the exact title] could translate. Values change when you live on an island: no fancy cars.

As far as the creative process goes, the need to be certain can cause paralysis. You’re never certain that you should marry a person, change jobs. The need to be certain can cause procrastination. You need to be willing to jump in and take a risk. People that need to figure it out will not do anything. The people that get things done need to step out in faith and not worry about being scared “—itless.”

A lot of us are working outside of our comfort zones and sometimes that’s what brings out our best – Brian Solis

The reason that Survivor carried on was that people would go into the office and talk. The change has been with social media is that the conversation is happening during the show. While the water cooler conversation is still going on, social media has expanded immensely what goes on.

The mission is the right kind of casting, the right core values and the right mission, but you need people to be talking about it. For ten years, Survivor at 8 was the number one show.

Bringing Jimmy Johnson on Survivor is what made people way, way more aware. “I can’t win a million dollars, but I can help you win a million dollars.,” Johnson said.

You couldn’t help but feel for him. That’s the whole spirit of social media is sharing – Brian Solis

Mark’s philosophy about shows came from his mom. When he first moved to the US, Mark got a letter from his mom every week with the same stamp and the same stationary, all that was different was what she wrote. Once you get a loyal following you need to give them an anchoring framework with surprise elements. What kind of idiot changes a successful format or blog? Just change small parts. Don’t get a whole new set of stationary – it’s dumb. Just have a couple of interesting and memorable experiences.

MTV award clip with Bruno

http://www.youtube.com/watch?v=el0x9-1j7lo

Our job is to have our awareness genes on all the time and when the light bulb goes off take some action. Tom Cruise danced live on MTV awards as Les Grossman with J Lo. Set 6-7 minutes into the show, the skit became a top trending topic on twitter upped viewership.

Brian: You’re giving people something to talk about in social media that brings them back to other experiences

Mark: It’s awesome, frightening and terrifying. It’s evolving every day. One of the things you can do is to think about questions you can ask your audience live. You can play online at the same time and win prizes. Put yourself up against a fifth grader.

Mark has a remarkable gift for bringing people, story and places to life. One of the cool values of shows like Survivor is creating tourism for these places. Mark tries to give people a vicarious travel experience.

Brian asked . . . Regardless of what we think about Sarah Palin, how on earth did you pull off Sarah Palin’s Alaska off?

Mark answered . . .
His career up to now has been adventure. Alaska is one of his most favorite places. Most people don’t really know what’s there. He asked Sarah to give a Governor’s tour. People will be very surprised to see what he’s made.

No one has ever seen what we’re seeing now. Alaska is epic. It just goes on and on with snow fields, the film crew say 50 bears in 30 minutes, and 40 million salmon come through one bay. Every Alaskan gets a check every year. They get paid to live there every year.

This is just their family one summer doing stuff that a lot of Alaskans do.

Sarah Palin’s Alaska Reality Series TV Preview on the Huffington Post
http://www.huffingtonpost.com/2010/10/15/sarah-palins-alaska-palin_n_764262.html

 Brian asked . . . Because of the sites, how do you see social media changing television and your business?

Mark responded . . . It’s exciting and terrifying. It’s your job and your program and you have to be choosing what works. He’s just trying to keep up. When he sees things that work that are repeatable and thematic, he sees easy casting choices like Jimmy Johnson and Sarah Palin. If he was going to focus now and see what will TV and social media be, playing game shows for prizes live will be the simplest form. There is someone in this room who will figure it out. There is huge money to be made in capturing eyeballs.

Disclosure: Thanks to BlogWorld New Media Expo for granting me a media pass that covered my registration.

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Create a Dynamic LinkedIn Presence for Your Company

Posted on October 11, 2010


Looking for ways to ramp up your company’s presence on LinkedIn? On October 26, I’ll be presenting a webinar about how to do just that. Thanks to Ragan Communications for asking me to present this program. Perhaps you’ll notice that the description is tweaked slightly to broaden the focus from page to presence. LinkedIn allows companies to add a few details like description and logo. Much of the company’s page is populated by LinkedIn. It’s important to know how to position communications and align your social media marketing strategy for visibility and connections. We’ll cover lots of important information on this webinar. I hope you can join us.

Here’s the class description . . . .

Create a dynamic LinkedIn presence for your company
How to connect with customers, engage with influencers and boost your visibility
Tuesday, October 26, 2010 • 2–3:15 p.m. Central
Price: $229
Member Price: $199

Register for LinkedIn Company Tutorial Webinar

3-4:15 pm Eastern • 1-2:15 pm Mountain • 12-1:15 pm Pacific

Featuring Barbara Rozgonyi, Founder, CoryWest Media

Does your company have a strong presence on LinkedIn?

With more than 70 million profile pages on LinkedIn, your company pages need to stand out. Creating a great company presence on LinkedIn should be a crucial part of your social media marketing strategy.

During this webinar, social media expert and author, Barbara Rozgonyi, will teach you top strategies that leading companies use to attract attention and claim their marketing space on LinkedIn.

You’ll learn how to:

* Strategically update your status and get noticed
* Determine which LinkedIn groups to join and how they can help your business
* Implement Rozgonyi’s W-I-R-E-D strategy [Words, Intentions, Routes, Experiences, Design] to coordinate communications
* Master publishing techniques from the pros to boost your visibility and enrich your relationships
* Find shortcuts to connect with influencers and followers for market research and lead generation
* Avoid the biggest challenges and pitfalls when creating your company page
* Write for the web—tips and techniques to make it easier for your audience
* Determine who to give recommendations to and how to get them from key people
* Be a leader in the answer section—this helps you get noticed as an authority
* Integrate must-have LinkedIn apps to add dimension and connectivity right from your profile
* Maximize your efforts and minimize your social networking time
* And more!

Have a question about how to maximize your company’s presence and opportunities on LinkedIn? Let’s talk in the comment box . . . .

Disclosure: This post contains affiliate links. If you register through this site, a percentage of your registration fee will be paid out to my company as an affiliate commission. Thanks for your consideration and please let me know if you use this link, either in the comment box or send an email to corywestmedia @gmail.com so that I can send you a complimentary 7-day PR mini-course.

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