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Monthly Archives: September 2010

Sunday Stroll into Autumn and Fourth Quarter Marketing

Summer leaves. Autumn arrives.
On summer’s last day in Chicago last week, the temperature almost touched 90 degrees. It was not cooler by the lake. As I rushed around the Water Tower area on my way to a conference at the Museum of Contemporary Art, I thought it’s way too hot for fall, but that’s okay because, hey, it’s still summer.

I first experienced fall’s preview in France a few weeks ago. When I took this image of a walk near The Grand Trianon at the Palace of Versailles, I felt a mix of emotions.

One was a call to appreciate and make the most of what’s left of 2010. How about you?

As we enter 2010′s fourth quarter, what’s on your what’s left of 2010 to-do list?

Football fans know about fourth quarter comebacks. Where are you in your game?

How to Make a Fourth Quarter Marketing Comeback

1. What kind of points do you want to make? PR placements, social network advances,

2. Who needs to be on your team to make the fourth quarter marketing plays?

3. When will you make PR, social marketing and communication plays?

4. Where will your fans be and how will you get them in the game?

5. How will you measure your success?

6. Who do you need to recruit to be ball carriers in 2011?

Image: c2010 Barbara Rozgonyi for thesociallens.com, Versailles collection

Catfish the Movie about Facebook and Stirring Things Up


“Don’t let anyone tell you what it is.”

That’s the tagline for a moving coming out September 24 called Catfish. I will tell you it is about Facebook, which is probably a good thing for Facebook because The Social Network movie comes out next Friday. Taking the focus off the platform from behind the company to in front of the screen, Catfish is a story about social networks and relationships. It’s not about the platform, it’s about the people who use the platform to communicate.

Part of the I Am Rogue Network, the movie opens to door to that community online and offers things like an app that let’s you find out how well know your Facebook friends.

On MTV.com, Henry Joost one of the Catfish filmmakers, along with Nev and Ariel Schulman, says there’s a common theme:

“I’d say maybe not the most common reaction, but a very common reaction is ‘Wow. Now let me tell you what happened to me; let me tell you what happened to my friend or my cousin or my mom.’ It’s incredible how many stories there are like this out there, and I think the film is kind of an open door to tell those stories now, that are sometimes embarrassing but often lead to good things.”

Catfish is about people and stories and the tender side of life.

Thanks to Universal Studios, a group of Social Media Club Chicago members got free tickets in the press section. As we stepped over the reserve section tape to take our seats, a woman in the row behind us asked, “Are you press? Only the press can sit there.”

I smiled and said, “Yes, would you like to see my tweets?” She said she just wanted to caution us so we wouldn’t get reseated. Thanks so much. You can always count on Chicagoans to look out for you.

After a day at Cusp Conference, where we experienced “the design of everything,” I was in the mood for entertainment. After all, I’d been looking at life through creative multi-focal lenses. With so much to unpack, I just wanted to go for a ride.

But, that’s not the case with this movie.

And while I won’t give away too much, I will say I liked the characters – who are real people – a lot. As a mother with kids a bit younger than the three documentary filmmakers, I can appreciate the reality side of the creative process.

There is some mystery to the movie, not as much as the trailers would leave you to believe, that keeps you intrigued and reinforces your hunches. It’s funny sometimes, well a lot, and you can see people you know in the updates, if you want to.

After you see Catfish, come back and tell us what you think. In the meantime, I’ll leave you with the biggest ah-ha moment in the movie for me: the definition of catfish.

But first, my personal relationship with catfish.

Growing up, I never liked to eat catfish. But, I had to.

Whenever Aunt Ruth would take off on trips to her cabin along the Wabash River she’d bring back, still alive and swimming, a tub full of catfish.

There was never a time in my life where I wanted to be a vegetarian more than when the platter of fried catfish hit the dinner table. Everyone, including me and my little sister, had to eat it.

I like to watch the catfish swim, but I couldn’t stand eating them. To me, Wabash River catfish was gritty and tasted like mud and dirt.

That was then, this is now.

Last Saturday night, I seared a catfish filled sprinkled with a bit of hot pepper with olive oil and Sauvignon Blanc, then mixed in some Lebaneses taboule with bread crumbs and tossed it with linguine and lemon sauce.

Who ate my grocery store catfish?

My son’s skateboard film crew. Yup, they’re the kind of guys who like to make documentaries all weekend long. I can’t wait to hear what they say about Catfish. I know they loved my catfish dish – it was all gone in a flash.

In the movie, the father talks about catfish as the fish that stirs things up. There’s more to the story, but you’ll have to buy a ticket to hear it. Are you a catfish?

Sunday Stroll Walk the Plank and Talk Like a Pirate

Today is Talk Life A Pirate Day. At this time in 2008, I was in Las Vegas at BlogWorld at where else? – a pirate party.

This year you can purchase a pirate iPad theme. And, check out these new stills from Pirates of the Carribean 4 with Johnny Depp and Penelope Cruz. Or, get in touch with your inner pirate profile. Can’t get enough? Set your Facebook language to Pirate.

Google walked the plank with a pirate based page. Will that happen again this year?

Looking for a way celebrate? Here’s the complete list of every pirate movie ever made.


Lionel Barrymore is the first believed to have used the “arrrgh” in the first film of Treasure Island from 1934 in an iconic version of Billy Bones. In fact, many believe Barrymore created the first archetype of pirate speak. Actor Robert Newton, who portrayed Long John Silver in the 1950 Disney film Treasure Island and then in the 1954 film Long John Silver, is described as the “patron saint” of Talk Like A Pirate Day. Newton was a native of Dorset, and it was his native West Country dialect, which he used in his portrayal of Long John Silver and Blackbeard, that has become the standard “pirate accent”.

Can you say ARRRRRGH?

All pirate talking aside, this holiday is a great example of a celebration that sprung up as a inside joke into an international celebration.

Here’s Wikipedia’s take on Talk Like a Pirate Day . . .

At first an inside joke between two friends, the holiday gained exposure when John Baur and Mark Summers sent a letter about their invented holiday to the American syndicated humor columnist Dave Barry in 2002. Barry liked the idea and promoted the day. Part of the success for the international spread of the holiday has been attributed to non-restriction of the idea or trademarking, in effect opening the holiday for creativity and “viral” growth.

Today you can walk the plank and talk like a pirate . . . or you can research the history of navigation and sea, When you look at a story GPS, what holiday direction would you follow?

Image courtesy of shutterstock.com in exchange for a photo credit, which we are happy to give.

Empowered Dinner with Josh Bernoff and SMC Chicago

Barbara Rozgonyi and Josh Bernoff author of Empowered at the Social Media Club Chicago dinner

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

I missed the free Kindle download that 14,000 people got, but I got something better: a dinner with Josh Bernoff and Social Media Chicago friends at Boka.

Are you like me? I’m kind of a somewhat, make that a huge fan/author groupie who goes out of the way to meet the writers behind books I like. So, when I got an email asking if Social Media Club Chicago would like to invite our board to dinner with Josh Bernoff, co-author of Empowered, I immediately replied yes. Special thanks to Beth Gwazdosky and Rusty Shelton of Shelton Interactive for the invitation.

As a recently published author myself [I'm the LinkedIn author in Success Secrets of the Social Media Marketing Superstars], I’m studying what works in book promotion.

I like the idea of a private dinner with key influencers.

What was Josh like? He said he liked our SMC group in Chicago, he wished he had time to go to a Cubs game [he will be at US Cellular tonight] and cut us off from tweeting a few comments that I would write here, but I promised not to. Let’s just say that Chicago knows how to roll out the welcome mat and he did say our end of the table was the most interesting. That’s what you get when you talk to enthusiastic PR and effervescent social media types.

Empowered: unleash your employees, energize your customers, transform your business” starts out with dirty laundry. Make that Dooce’s washing machine repair horror story. Josh told me he wanted to mix a business book with personal stories, like this this and the one about @interactiveamy and her husband @joshkorin‘s experience with Best Buy. As a storyteller, I love this approach and I enjoyed hearing Josh Bernoff retell the stories in his book about companies like RentVillas.com.

Want to know more about Empowered? Here are a few resources for you.

Harvard Business Review Empowered Announcement
Far better than trying to prevent such activity is to acknowledge that your employees have technology power.

Strategic Generosity: Who How and Why to Give Out Free Stuff

Here’s the lesson for marketers. Concentrate on the customers most likely to talk – Twitter users, bloggers, social network denizens – and give them advance access to your products and ways to find the greatness in it. Then they’ll do a lot of the marketing for you. – or write blog posts.

Two Key Concepts from EMPOWERED: IDEA and the HERO Compact

The Four-step IDEA process from Empowered by Josh Bernoff and Ted Schindler

1. Identify the mass influencers. Concentrate on the people most likely to spread messages about your company.

2. Deliver groundswell customer service. Reach out through groundswell’s channels – twitter, blogs, YouTube, Facebook, for example and serve these vocal and influential customers.

3. Empower your customers with information, especially mobile information. Keep people happy by surrounding them with the inforamtion they need, thoruhg mobile technologies like text messaging, moblie sties, and smartphone apps.

4. Amplify your fans. Find the people who love you, and boost the impact they have on their peers. This section includes a five-step method for amplifying world of mouth.

Adapted from Empowered by Josh Bernoff and Ted Schadler, Harvard Business Review Press, September 2010, thanks to Cave Henricks Communications for the content via a press release.

Forbes Video Interview with Josh Bernoff

According to Josh, companies need three groups to be successful

HEROES – in line with strategy

IT – doesn’t own technology and support HEROES

Management – has to support the HEROES and work with IT to manage risks

Have you read Empowered? What did you think?

Images: Josh Korin and Amy Ravit Korin with Josh Bernoff and Barbara Rozgonyi with Josh Bernoff September 14, 2010 – thanks to Josh for the picture and the book!

BlogWorld Expo 2010 Discount Last Call BWE10

10.08.10 UPDATE / Breaking News – here’s the link with a 15% discount

Register now for BlogWorld and save 15% on Thursday, Weekend or Full Access Passes.


Register for BlogWorld before 9/16 and SAVE up to 25% off your Full Access Pass!

I’m going to BlogWorld Expo – for the fourth time – and wow, it would be really cool if you were, too. Even better? You can save 25% from now until September 16. And then the price goes up, up, up. If you’re thinking of going, head on over now to the Blog World Expo Discount Last Call.

Wondering if BlogWorld Expo is right for you? Let’s talk. Leave a message in the comment box, on twitter @wiredprworks, via email at corywestmedia @gmail.com or call/text me at 630.207.7530. BlogWorld Expo is the world’s largest social media conference. If you’re looking for an intense, intimate small group experience, this isn’t it. If you don’t like Vegas, you may like knowing that the conference takes place at one property. It’s a big deal in terms of information, connections and entertainment. And, it’s a must-attend event on my conference list.

Let’s get this straight right up front: the links in this post go to my affiliate site.

The 2010 BlogWorld & New Media Expo will take place at the Mandalay Bay Convention Center, beginning with the exclusive Social Media Business Summit (TM) conference on October 14th and continuing with the BlogWorld & New Media Expo and Conference October 15th-16th.

Want to see what goes on at BlogWorld Expo?


Blog World Expo Las Vegas 2009 Images
Links to BlogWorld Expo Keynotes

DPSVegas Photo Walk at BlogWorld Expo 2008

BlogWorld Expo 2010 Schedule

Are you going to BlogWorld Expo? Let me know. I’d love to see you there!

Full Disclosure: Clicking on the links in this post and on banners in this site will lead the browser to my affiliate site. If you buy a product or register for an event after clicking, the company will register the sale to my account and I will receive a commission in exchange for promoting or mentioning the program. If you make a purchase through this site, let me know so I can thank you personally.

Image: Eiffel Tower in Las Vegas from the 2009 BlogWorld Expo collection copyright 2010 by Barbara Rozgonyi for thesociallens.com.