As far as knowing about Fast Company goes . . . there’s a paragraph missing from this post. The one about what Fast Company means to me. I decided that might be too self-centered so I went with more of an open approach.

Here’s a retake. Fast Company, first launched in 1995, and I have been together for years. Riding around in my briefcase in the early days when no one packed a computer or a phone, the magazine came out, along with its techno twin Wired [in 1993], as a must-read resource for us uber early adopters.

My clients read it, I talk about it and now I tweet and reference Fast Company at least once a week.

The magazine? For some reason, I’m getting two subscriptions, but that’s okay because my three children who grew up with it often grab the extra copy as their own.

Fast Company is part of our collective lives.

In my own humble opinion, I like to think somehow I’ve shared my influence and my audience with theirs all along the way. It makes me really happy to know that you now know about Fast Company. Hope you’ll stop back by again soon.

Barbara

But I’m one of those focused online nerds. I read about what’s going on in the world of Human Resources because it’s my profession. Not marketing or new media…

As an entrepreneur, I’d like to think I know a little bit about marketing and new media…

So with that said, I think what Fast Company is doing is absolutely brilliant! There has been a lot of talk on how their approach is inaccurate regarding defining true influencers. But from what I know of corporate marketing, the click is it.

Engagement is what works, but the click is what sells. Not only did Fast Company put themselves in a position to increase their own brand awareness to unknown audiences, (such as myself) but they have also started to conduct a study where the results will bring them a lot more “klout”. I say brilliant.