Comments on: Baby Boomers Boast Big Social Media Market Potential

By: 65% Of Online Adults Use Social Networking Sites [Study] | Morcova

65% Of Online Adults Use Social Networking Sites [Study] | Morcova — Thu, 08 Sep 2011 14:40:33 +0000

[...] how many Boomers and Seniors really use social networking? Over a year ago I wrote about how boomers boast big social media stats. For an update, let’s turn to a Pew Report about the graying of social media with Boomer and [...]

By: Making Advertising Relevant To Boomers | THE NEXT WAVE…

Making Advertising Relevant To Boomers | THE NEXT WAVE… — Tue, 26 Oct 2010 18:10:40 +0000

[...] Baby Boomers Boast Big Social Media Market Potential (wiredprworks.com) [...]

By: jennalanger

jennalanger — Tue, 03 Aug 2010 01:45:26 +0000

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By: BarbaraRozgonyi

BarbaraRozgonyi — Mon, 02 Aug 2010 02:51:57 +0000

@eBay Powerseller Tips thanks and best wishes for continued success to you, too. How do you think advertisers and sellers reach out to boomers on ebay?

By: BarbaraRozgonyi

BarbaraRozgonyi — Mon, 02 Aug 2010 02:50:52 +0000

@Brad Shorr – as with most studies, the more footnotes on the facts, the easier it is to interpret them. As far as differences with audiences, I do think demographics, psychographics and even type of contact factor into buying decisions. With teens in the house, I can say from personal experience that they know what they like. I do feel that Boomers, in general, are passed over for younger consumers. But, if we’re all searching for the fountain of youth, is that such a bad thing?