Comments on: Playing the Games of Sports and Social Media

By: Nactumu

Nactumu — Sat, 03 Jul 2010 22:14:17 +0000

thanks to share .-= Nactumu´s last blog ..SinemaCom’un Yeni Tasar?m? =-.

By: Laurent

Laurent — Wed, 30 Jun 2010 18:16:39 +0000

Hi Barbara,

This is the process I recommend and we’ve built an application around it:
1) have a strategy and identify ‘communities’ that are a good fit for it; It can be straightforward (such as I’m a beauty brand thus I will map the community of beauty bloggers, about ~1000 of them by the way) or sometimes less straightforward (I’m brand into ‘mind fitness’ and my strategy is to target foodies may be with a food related game that stretches the mind).
2) identify the key voices of those communities
(typically the content creators and there may be 100s or 1000s of them)
3) listen and use the listening to profile them
with regards to brand/topic affinity.
Does that make sense?

By: Barbara Rozgonyi

Barbara Rozgonyi — Wed, 30 Jun 2010 17:10:54 +0000

Hi Laurent – thanks for your comment. I like your comparison to fabric. it takes fragile strands of single threads to become a tightly woven fabric.

We’re working on a community project right now that polarizes the love/like/don’t care for connections. I like to think of our clients and their communities as as members of the same mutual admiration society – here’s why we love each other.

I’m interested in your take on how an agency or brand can go about picking the right people to interact with.

By: Laurent

Laurent — Wed, 30 Jun 2010 16:10:20 +0000

Your point is interesting. It’s relevant to a big debate I see in the social media marketing sphere: Quantity vs Quality. Big numbers vs Small numbers. Social doesn’t go well with quantity by definition so, personally, when I see big numbers reported here and there I think: “this is traditional marketing (push, one way…) applied to the social technology (FB fan, twitter followers..). To me social media marketing is more to rely on the social fabric, the network of people that interact on an ongoing basis. And it’s people to people to people to people. So as an agency or brand, it’s key to pick the right people to interact with as you can’t go after millions in a social way and let them relay the story for you with their own words/feelings/connections. Perhaps social media success is to have the of the right amount of the right people that ‘loves’ you (you=brand/product and foremost employees)