The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community

from Loyola University’s Information Commons Overview

image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com

On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media to Align the Corporate and the Personal Brand Conference” at Loyola University’s Chicago campus. During a lunch break, David Kamerer, who is a Public Relations and New Media professor at Loyola, took us on a tour of the Information Commons. Here’s the view from inside . . .

What a stunning space for Collaboration, Connectivity and Community.

These 3 C’s also apply to social media, don’t you think?

During the conference, I shared my observations on twitter via @wiredprworks.

In case you missed them, here they are with no editing, except to add in a twitter ID that wasn’t included in one original tweet. To read the tweets in order of update, start at the bottom and read up.

Looking for the highlights only? Then, check out the tweets in italics.

#SohoSeminar Twitter Updates from @wiredprworks

creating a LinkedIn poll got @cruiter over 200 responses, client meeting, speaking opportunity #sohoseminar 3:51 PM Mar 5th via web

40xs more likely to be found on LinkedIn if you have a complete profile -need 3 recommendations #sohoseminar #in 3:50 PM Mar 5th via web

Branding strategy: ownable position, identify target audience, engage #sohoseminar 3:46 PM Mar 5th via web

RT@thatwoman_soho: #sohoseminar Social Media has created “Over-choice.” 3:42 PM Mar 5th via web

B2E employee is in a place where they’re the employer #sohoseminar need toe be catering to them 3:41 PM Mar 5th via web

@cruiter now speaking about building/growing brand culture #sohoseminar 3:38 PM Mar 5th via web

LinkedIn toolbar for firefox https://addons.mozilla.org/en-US/firefox/addon/1512 #sohoseminar #in 3:08 PM Mar 5th via web

best part about LinkedIn for @jwillie – groups #sohoseminar tools: #in, tool bar, your profile 3:07 PM Mar 5th via web

now up @jwillie on LinkedIn #sohoseminar 2:49 PM Mar 5th via web

@7summits thanks for an enlightening presentation, Paul! #sohoseminar 2:31 PM Mar 5th via web

social media is the new collaboration which brings the community together as a whole #sohoseminar 2:20 PM Mar 5th via web

RT @thatwoman_soho: #sohoseminar Hire people To Support Your Brand — @7SummitsAgency 2:16 PM Mar 5th via web

marketing is path finder for applied social media, uses listening platforms, Key Opinion Leaders KOLs share insights #sohoseminar 2:14 PM Mar 5th via web

Image: Dan Schawbel, Friday’s keynote, with Barbara Rozgonyi

@danschawbel – thanks for your inspiring and informative #sohoseminar personal branding presentation! 2:13 PM Mar 5th via web

I’d love to see you smile goes to I’m lovin” it went from corp to consumer focus #sohoseminar 2:08 PM Mar 5th via web

Bandit – brand attributes now defined for IT – internal brand initiative case study-get it to stick #sohoseminar 2:07 PM Mar 5th via web

get three groups together: communications, marketing, HR to align initiatives #sohoseminar 2:06 PM Mar 5th via web

embrace social as part of internal culture -bridge home & work with social tools #sohoseminar 2:04 PM Mar 5th via web

want to train internally to get message right when shared externally #sohoseminar 2:02 PM Mar 5th via web

personal brand +s for companies=free marketing, PR, sales, thought leadership, recruitment @danschawbel #sohoseminar #in #fb 1:39 PM Mar 5th via web

biggest differentiator for everyone will be: network/resources = higher productivity @danschawbel #sohoseminar 1:38 PM Mar 5th via web

3 tips take on big projects, focus on your network, have to be visible-there’s no more blind dates, own your name @danschawbel #sohobiztube 1:35 PM Mar 5th via web

people are going to have trouble with how they’re viewed online versus who they really are, has to be authentic! #sohobiztube 1:33 PM Mar 5th via web

huge: for the first time ever your network is online and you can be judged for first time based on your network #sohoseminar 1:31 PM Mar 5th via web

@thebrandbuilder Great meeting you, too, Olivier & merci for your assistance w proper French pronunciation in my #sohoseminar preso 1:29 PM Mar 5th via web in reply to thebrandbuilder

take your niche and then spread your wings from there @danschawbel #sohoseminar 1:23 PM Mar 5th via web

gmail, gtalk and google reader @danschawbel’s favorite tools – reads over 600 feeds/day-you have to be a specialist #sohoseminar 1:22 PM Mar 5th via web

be consistent, use same picture everywhere @danschawbel #sohoseminar 1:16 PM Mar 5th via web

package services to monetize @danschawbel #sohoseminar 1:16 PM Mar 5th via web

@nancyloo – you made it! #sohoseminar 1:14 PM Mar 5th via web

size, quality and reach of a personal network becoming more impt to employers @danschawbel #sohoseminar 1:07 PM Mar 5th via web

@duongsheahan @mjtam – welcome to #sohoseminar – great to see you! 1:04 PM Mar 5th via web

a lot of it is indirect book=linear pay per view :: mag=cable :: blog=broadcast @danschawbel #sohoseminar 1:00 PM Mar 5th via web

very few ppl can monetize blog, but you can lead ppl elsewhere #sohoseminar 12:59 PM Mar 5th via web

being #1 for your subject matter is really big, personal branding will only become more impt @danschawbel #sohoseminar 12:56 PM Mar 5th via web

3 things @danschawbel learned: be open w mgr, be careful of online perception, keep your personal brand in check #sohoseminar 12:52 PM Mar 5th via web

likes twitter so much bc it’s public @danschawbel #sohoseminar 12:50 PM Mar 5th via web

RT @dmscott Downsized? Fired? the new rules of finding a job http://bit.ly/DqGiU An older blog post of mine but still valid 12:47 PM Mar 5th via web

check out www.score.org for free business support #sohoseminar 12:42 PM Mar 5th via web

#sohoseminar @danschawbel started a business 3 wks ago, has 4 interns:: in order to scale, you have to get ppl to support you 12:41 PM Mar 5th via web

discover create communicate maintain personal branding process #sohoseminar 12:36 PM Mar 5th via web

writing articles is great, gets you visibility and credibility, start w smaller properties,build up #sohoseminar 12:29 PM Mar 5th via web

personal branding is how we market ourselves to other people @danschawbel #sohoseminar 12:23 PM Mar 5th via web

good social media policy can set your company apart, mid-market and medium size cos biggest target for harassment #sohoseminar 11:13 AM Mar 5th via web

RT @DavidKamerer Had it with Mafia Wars and Farmville? lite.facebook.com sends apps packing, delivers clean social experience. #sohoseminar 11:02 AM Mar 5th via web

RT @tektitegroup never, “smack talk” people online. You can be held liable for what you say. #sohoseminar 11:01 AM Mar 5th via web

RT @DavidKamerer Good source of images protected by Creative Commons: http://bit.ly/tYw2j Be sure to tick the “Creative Commons” box 10:44 AM Mar 5th via web

voicescreener.com – service for recruiters to check out via @thelarch #sohoseminar 10:31 AM Mar 5th via web

@chipassionistas – enjoyed reading your #sohoseminar day 1 recap! http://budurl.com/ufw8 10:29 AM Mar 5th via web

@thelarch – thanks for your presentation on social media and compliance, Jeff – very helpful! #sohoseminar 10:12 AM Mar 5th via web

http://commons.wikimedia.org all photos under creative commons via @thelarch #sohoseminar 10:09 AM Mar 5th via web

RT @DavidKamerer: Most copyright law revisions in the past 50 years have favored copyright holders, not the greater good. #sohoseminar 10:03 AM Mar 5th via web

Facebook is an electronic country club: socializing with very solid business connections Jeff Larche #sohoseminar 9:49 AM Mar 5th via web

at #sohoseminar w @bethrosen @jwillie @nicolegsimmonds @davidkamerer @najjabeepr @tektitegroup @lynnhazan @veronicaludwig @seegullmedia #in 9:35 AM Mar 5th via web

RT @mp_w #ed20 Article on Facebook for schools http://ow.ly/1eoIx (via @wiredprworks) Thx Mary! What is #ed20? 7:49 PM Mar 4th via web

RT @NewMediaMarkt 4/24 Speakers: @prsarahevans @mjtam @wiredprworks @nancyloo @duongsheahan @kellyolexa & @BethRosen http://bit.ly/cC1f9x 7:45 PM Mar 4th via web

@NajjabeePR Hi Najja! great to meet you today at #sohoseminar cool to make a #HAPPO connection 7:44 PM Mar 4th via web in reply to NajjabeePR

@thatwoman_soho @thebrandbuilder @spreenkler @enevicosi @dcmjd thanks for great insights today! #sohoseminar looking forward to tomorrow 4:20 PM Mar 4th via HootSuite

@felska insight on SM transparency RT@thebrandbuilder #sohoseminar @felska FTC’s 16 CFR Part 255 disclosure rules http://bit.ly/queOe 4:12 PM Mar 4th via HootSuite

http://socialmediagovernance.com/policies.php social media language from companies and agencies #sohoseminar 4:07 PM Mar 4th via HootSuite

@FeliciaSlattery @torlowski thx for RT! right to free speech is limited to speech that doesn’t harm others #sohoseminar 3:58 PM Mar 4th via HootSuite

Does your company tell ees not to list employer on Facebook, twitter b/c they’re not speaking on behalf of company? #sohoseminar

right to free speech is limited to speech that doesn’t harm others #sohoseminar 3:52 PM Mar 4th via HootSuite

#3 legal social media concern for business – restricted speech, mostly in investment & financial planning industry #sohoseminar 3:50 PM Mar 4th via HootSuite

#2 legal concern for businesses in social media confidentiality #sohoseminar 3:49 PM Mar 4th via HootSuite

#1 legal concern re: social media for business – defamation of character, untrue statement resulting in damage #sohoseminar 3:47 PM Mar 4th via HootSuite

social media and law presentation by @dcmjd #sohoseminar 3:44 PM Mar 4th via HootSuite

RT @KimDushiniski @wiredprworks apple & android 75% of US smartphone traffic #sohoseminar < - Wise to note smartphones only 25 cell phones 3:18 PM Mar 4th via HootSuite

RT @tektitegroup: Anybody going to TweetUp for @thebrandbuilder at Emerald Loop – 216 N Wabash? #sohoseminar #tbbchi ~heading home at 4 3:15 PM Mar 4th via HootSuite

@MattKuzma Hi Matt! Yes – http://budurl.com/businessledger0325 & @BNChicago on 3/30 looking forward to meeting you 630-207-7530 THX @gavoweb 3:14 PM Mar 4th via HootSuite in reply to MattKuzma

4.1 B text messages in 2009, double 2008, 63% of social media users use same email for alerts #sohosemainr 2:31 PM Mar 4th via HootSuite