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Monthly Archives: August 2009

Julia Child: Video Pioneer, Shark Repeller and French Chef

Julie & Julia, based on the book Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen by Julie Powelll, opens in theaters this week.

Warning: there is a bit of language in this video that may be a bit off if you’re watching at work.

Because I’m a huge Julia Child fan, I can’t wait to see the movie. What a life of intrigue, passion, influence, fun and transparency – all the things social media people love.

Did you know Julia worked for the OSS as a spy?

NPR’s story on The National Women’s History Museum exhibit, Clandestine Women: The Untold Stories of Women in Espionage, covers Julia’s spy assignment:

Before becoming a famous chef, Julia Child worked for the OSS. She helped the U.S. spy agency develop shark repellent, a critical ingredient in protecting explosives used to sink German U-boats during World War II.

How fitting – or not – is it that this week is Shark Week on Discovery Channel?

If anyone could cook up shark repellent, it was Julia.

Thinking about the movie took me to my cookbook shelf. I pulled out my two cookbooks Julia signed for me. Then, I tested out iMovie on my new Macbook Pro.

Capturing the video was easy. Uploading it was, well as difficult as making a souffle for the first time. When I asked my son, an A student in multimedia, he told me this program wasn’t familiar. Somehow, I figured it out on my own. After I made the video, I decided to launch the Barbara Rozgonyi YouTube channel. All ready within a few hours. And, in between times I managed to saute not one, but two batches of chicken.

Lessons from Julia Child: The Marketing, PR and Social Media Connection
1. Be yourself and indulge your passions.
2. Reinvent mediocracy – go from tuna casserole to tuna nicoise
3. Role with it – don’t stop the tape, your business or your life to go back when going forward is the way to the table and the party
4. Cook with friends – why be a soloist when you sound so much better with other players?
5. Leave a legacy [or recipes] – visiting Julia Child’s kitchen recreated at The Smithsonian was a highlight for me

What stories or recipes can you share with your world?

Women in Chicago Social Media Honored

Thanks so much to Chicagonista and GM for honoring me as one of the top women in Chicago social media at Sushi Samba on July 22. That’s me with Nicole Simond, MJ Tam, Nancy Loo and Sarah Evans. Image by Eulalio Fabie de Silva of Lahleyoo.

View Layleyoo’s Chevy Chicag0nista Social Media Soiree album.

After speaking in Madison, Wisconsin that morning I decided to take the train to Chicago rather than be on the road again. Waiting on the platform, I ran into one of my clients who introduced me to her friends. When I told them about the party and being honored, they said they were so proud to know me.

Feeling a bit humbled and embarassed, after all my client is a four star charity, I sat on the train and called my sister.

“Tell me about Aunt Ruth’s job at General Motors,” I said.

“She was the fist woman to work in the GM Tilton plant,” my sister said. We talked about all the Chevys we  rode around [and eventually drove around] in our family during our wonder years.

After we hung up, I thought about what I would say when I was introduced. I didn’t know if I could talk about Aunt Ruth without losing my composure. When I got there, I ran the story by a few friends who encouraged me to tell it. So, I did. Here it is. . .

“I’d like to thank General Motors for sponsoring tonight’s event and for being a part of my life for as long as I can remember. My Aunt Ruth, my mother’s older sister, was the first woman to work in GM’s Tilton, Illinois plant. Although she wore men’s work clothes to work every day, she never left the house without wearing Revlon’s Million Dollar Red lipstick. GM paid for my ballet, tap, jazz, piano, clarinet and I think a few poetry lessons. On behalf of Social Media Club Chicago, I’d like to thank our members for their enthusiasm, support and for showing up. Thanks to MJ and Chicagonista for bringing attention to social media and for honoring women in social media. It’s wonderful to be here tonight.” 

Chicagonista’s Women in Chicago Socia Media Elites

Liz Strauss Creator of SOBcon 

Barbara Rozgonyi of Wired PR Works and Social Media Club Chicago

Sarah Evans of Sevans Strategy

Blagica Bottigliero of Gal’s Guide

Theresa Carter of The Local Tourist

Nancy Loo of Fox Chicago News

Hope Bertram of Windy City Social

MJ Tam of Chicagonista [my add]

Event Sponsors

Lahleyoo – Fine Photography & Designs – http://www.lahleyoo.com
Ablon Chicago – Chicagoland’s Premier Mobile Home Spa – http://www.ablonchicago.com
Allstatehttp://www.allstate.comhttp://www.vehiclevibes.com
Smartwaterhttp://www.glaceau.com
Nintendohttp://www.nintendo.comhttp://www.brandabouttown.com
Centerd – People, Places, Plans - http://www.centerd.com
Blazer - Textile Printing

What a fun party!  And, it was great to meet Christopher Barger from General Motors after hearing Wendy Clark talk about GM and Reinvention at a Ragan conference in June.

When I got off the train back home,  I bumped into the people I’d met on the way into the city. This time I was carrying a Wii fit. “How’d you get that?” they wanted to know. “It’s a gift from Chicagonista and GM,” I told them. Because we have a Nintendo Wii, my family was thrilled to see me.

Your Turn

You’re hosting an event to honor your social media mentors. Who would you invite?

Corporate Twitter Bootcamp for Internal Communicators and PR

Twitter Boot CampHow does twitter work in corporations?

Thanks to Ragan Communications you can register for a one-day twitter bootcamp to attend in person in Chicago or live via webcast where ever you are.

Disclosures: I am delighted to be the twitter PR speaker for this presentation.  Event design and content shown here developed by Ragan Communications.

Have a twitter PR case study you’d like to share or a question you’d like to ask? Let’s talk it over in the comment box.

Register Online at http://www.ragan.com/Y9BTCH-906CMC to get a special rate for Social Media Club Chicago members.

CHICAGO WORKSHOP
Special announcement: If you can’t attend this live event, watch it with your team over our new video webcasting network. (Select the “Live Webcast” option on the “Registration Details” page. Webcast instructions will be e-mailed to you prior to the event date.)

About the workshop

You’ve heard about Twitter. You’ve probably joined this micro-blogging site. And now you’re wondering: ‘OK, what now? How can Twitter help me serve customers, the media and our employees?”

During this daylong workshop, you’ll learn:

The fundamentals:

  • What should be my strategy?
  • Why you need to become an expert in micro-blogging and Twitter today.
  • How to use Twitter step-by-step, including the basics: How do I find followers? Should my company have multiple Twitter sites? What about approvals? Do I need them?
  • How do I use Twitter in a crisis? And how do I respond to “ragers”?
  • What do customers or employees expect from your Twitter feed?

The etiquette:

  • How many Tweets should I send out daily? (And is there a limit?)
  • What content is considered appropriate?
  • When do I block someone from following me?
  • When NOT to respond to a critic
  • The most effective ways to engage your audience and key stakeholders

Pitching the media:

  • How do I find and pitch reporters on Twitter? (“the Twit-pitch”)
  • The five things you should NEVER do when using Twitter for media relations
  • Why the best pitch is not what you think it is
  • Case studies from companies that have scored huge coverage on Twitter

Featuring Twitter experts:

Allan Schoenberg Director of Corporate Communications, CME Group
Allan Schoenberg
CEO, Ragan Communications
Mark Ragan
Communications professional at Delta Dental
Ari Adler
Founder, Social Media Club Chicago
Barbara Rozgonyi

Presented by:

Ragan Communicationsragan.com Social Media Club ChicagoSocial Media Club: If you get it, share it

Host sponsor:

CME Group: A CME/Chicago Board of Trade/NYMEX Company

Webcast powered by:

Qumu
Register Online at http://www.ragan.com/Y9BTCH-906CMC