Making the Grade in Social Media Marketing | Simple Score Sheet
Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed?
In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements.
Plan
Platforms
Keywords
Images
Stories
Social Media Marketing Scoring Guide
Each counts for 20 points. Rate yourself based on these measurements.
| 5 points | 10 points | 15 points | 20 points | |
| Plan | sketch | tested | working it | updating based on results |
| Keywords | have an idea | researched and targeted | tested with Google AdWords | you own your keywords |
| Platforms | on several sites | focusing on where community is | engaging in community | have your own community |
| Stories | tell your own | tell success stories | community tells value stories | shared sessions with community |
| Images | profile picture | collection | frequent updates | community shares images |
A= 90-100 B=89-80 C=79-70
How did you score? What do you need to work on? What would you add?





















