Okay, that’s not the title of the ebook, it’s really “Personal Branding for the Business Professional.” But, Chris Brogan does manage to list 100 ways to realize personal branding online – along with many sparkling gems of wisdom – in the 15 page ebook.

Get your free copy of Personal Branding for the Business Professional by Chris Brogan. When you click on the link, you’ll go to Chris’ blog. While you’re there, take a few minutes to read the comments.

If you’re lucky enough, maybe one day you’ll get to hear Chris Brogan speak like I have – twice this year, including a fabulous presentation on building new media communities. He’s the kind of guy that’s happy to take a picture with you after his presentation. And who knows? Your picture might wind up in his presentation – you know the one you just sat through. That’s personal branding visualized and personified.

What do you think?

Is it easier to brand in person, via direct marketing or online? How do you know when your brand is cold, warm or hot?