One way to get attention is to talk in new places. That’s what guest posting is all about.

Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.”

Here’s an excerpt . . .

While writing a press release is not rocket science, the effects you get from releasing one can propel your visibility from obscurity to getting noticed almost overnight – especially when you distribute your news online.

What I didn’t tell Brad is – in warming up to write the post I came up with more than a few really good headlines. I write about public relations, but like most businesses I need to practice more.

Brad appeared here in an audio interview about how to get top-ranked on Amazon for book reviews. 

What about you . . .

How do you fit public relations into your marketing plans?