Comments on: Spiky Book Sales Publicity: Do Email Marketing Leads Stick? http://wiredprworks.com/marketing/internet-marketing/spiky-book-sales-publicity-do-email-marketing-leads-stick/ Getting Social Media, PR and Marketing to Work for You Wed, 08 Feb 2012 22:27:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The Publicity Hound’s Blog » Why I hate Amazon, B&N best-seller campaigns http://wiredprworks.com/marketing/internet-marketing/spiky-book-sales-publicity-do-email-marketing-leads-stick/comment-page-1/#comment-1075 The Publicity Hound’s Blog » Why I hate Amazon, B&N best-seller campaigns Wed, 16 Apr 2008 06:54:30 +0000 http://barbararozgonyi-wiredprworks.com/2008/02/01/spiky-book-sales-publicity-do-email-marketing-leads-stick/#comment-1075 [...] Rozgonyi got me all worked up again when I read her explanation of why she sees little value in participating by donating an info product that the author will [...] [...] Rozgonyi got me all worked up again when I read her explanation of why she sees little value in participating by donating an info product that the author will [...]

]]> By: Barbara Rozgonyi http://wiredprworks.com/marketing/internet-marketing/spiky-book-sales-publicity-do-email-marketing-leads-stick/comment-page-1/#comment-422 Barbara Rozgonyi Mon, 04 Feb 2008 20:55:45 +0000 http://barbararozgonyi-wiredprworks.com/2008/02/01/spiky-book-sales-publicity-do-email-marketing-leads-stick/#comment-422 Warren: Appreciate the counter perspective. My experience comes through someone else's campaigns, not yours. If there's a way to make a book a best-seller, you're the guy to see. That's why I asked for your response. From a marketing perspective, I'd like to see more instruction from the promotion manager as far as examples of what to offer along with guidance on whether or not registration should be required in exchange for the giveaway. From a PR perspective, if you're going for free publicity and you don't care about new subscribers, this is as you say, "your chance to shine." Being seen alongside big names is a boost up for beginners. Also posted on Warren's blog. Warren: Appreciate the counter perspective. My experience comes through someone else’s campaigns, not yours.

If there’s a way to make a book a best-seller, you’re the guy to see. That’s why I asked for your response.

From a marketing perspective, I’d like to see more instruction from the promotion manager as far as examples of what to offer along with guidance on whether or not registration should be required in exchange for the giveaway.

From a PR perspective, if you’re going for free publicity and you don’t care about new subscribers, this is as you say, “your chance to shine.” Being seen alongside big names is a boost up for beginners.

Also posted on Warren’s blog.

]]> By: Is It Okay To Sell Your Books? | BestSellerAuthors Book Marketing Blog http://wiredprworks.com/marketing/internet-marketing/spiky-book-sales-publicity-do-email-marketing-leads-stick/comment-page-1/#comment-419 Is It Okay To Sell Your Books? | BestSellerAuthors Book Marketing Blog Mon, 04 Feb 2008 19:56:35 +0000 http://barbararozgonyi-wiredprworks.com/2008/02/01/spiky-book-sales-publicity-do-email-marketing-leads-stick/#comment-419 [...] I responded here [...] [...] I responded here [...]

]]> By: Barbara Rozgonyi http://wiredprworks.com/marketing/internet-marketing/spiky-book-sales-publicity-do-email-marketing-leads-stick/comment-page-1/#comment-400 Barbara Rozgonyi Sat, 02 Feb 2008 19:56:21 +0000 http://barbararozgonyi-wiredprworks.com/2008/02/01/spiky-book-sales-publicity-do-email-marketing-leads-stick/#comment-400 Joan - you make some excellent points. As a Publicity Hound fan, I appreciate your selective endorsements. Your author publicity suggestions line up with what I think of as a long-term strategy, which separates serious authors from one-hit wannabes. Newbie - these campaigns do work to spike sales, but the success and ranking tends to fade away within days, if not hours. I have a problem with people who claim to be best-selling authors because of an email campaign. Joan – you make some excellent points. As a Publicity Hound fan, I appreciate your selective endorsements. Your author publicity suggestions line up with what I think of as a long-term strategy, which separates serious authors from one-hit wannabes.

Newbie – these campaigns do work to spike sales, but the success and ranking tends to fade away within days, if not hours. I have a problem with people who claim to be best-selling authors because of an email campaign.

]]> By: Online Book Marketing Newbie http://wiredprworks.com/marketing/internet-marketing/spiky-book-sales-publicity-do-email-marketing-leads-stick/comment-page-1/#comment-398 Online Book Marketing Newbie Sat, 02 Feb 2008 13:08:02 +0000 http://barbararozgonyi-wiredprworks.com/2008/02/01/spiky-book-sales-publicity-do-email-marketing-leads-stick/#comment-398 I've heard about these on a few other lists, but have never been a part of the Amazon "best seller campaign." It seems to make sense, but I'm not a big fan of email marketing myself. However, from what I hear they do work. I’ve heard about these on a few other lists, but have never been a part of the Amazon “best seller campaign.” It seems to make sense, but I’m not a big fan of email marketing myself. However, from what I hear they do work.

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